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Overview
Budweiser’s brand portal brings their brand to life. In one central hub, they house the core elements and assets for their core brands across multiple platforms. They’ve built a global asset library to house brand assets for 20 different countries, improving brand consistency by making it easier for people to find and use the correct ones for their market. And to improve brand engagement, they’ve built a platform dedicated to the Budweiser Brand World, showcasing the evolving brand identity, core assets, and inspiring content from different campaigns.
Customer since: 2023
Industry: Beverages
Company size: 19,000+ employees
Country: United States
