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TUI has built a multi-brand hub to manage dozens of brands from one central portal. Each brand has a dedicated space for its guidelines, assets, and creative templates, to help teams achieve a consistent identity for the brands. Some TUI sub-brands use pre-built templates to create on-brand marketing collateral (both digital and print), and manage the full feedback and approvals process within their portal.
Customer since: 2020
Industry: Hospitality
Company size: 65,000+ employees
Country: Germany